Design that won't fit in a box.
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Design that won't fit in a box.
Unboxable Design is a graphic and web design studio. Brand identity, web, packaging and art direction — built as systems, drawn by hand, documented like engineering. Every sheet below is one face of the same object.
AI is the tool.
I'm the Designer.
The old constraint on design was time. Exploring twenty directions cost twenty times what exploring one cost, so studios explored one and sold it hard. Not because it was right — because it was what the budget bought.
That constraint has quietly disappeared. Exploration, variation, asset clean-up and production prep now take a fraction of the time. The hours freed don't vanish — they go into the part that decides whether the work is any good.
What hasn't changed: taste, judgement, and knowing which direction is right for your business rather than merely interesting. No model has that. It is still the job, and it is still done by a person.
Ask at any point what was AI-assisted and you'll get a straight answer. It goes in the project notes either way.
Used for
- Concept volume. Dozens of directions in the time three used to take, so the strong idea is found rather than settled for.
- Reference and mood. Visualising a direction fast enough to kill it before it eats a week.
- Asset clean-up. Upscaling, background removal, retouching, format conversion.
- Copy drafting. Something concrete to react to instead of lorem ipsum.
- Code scaffolding. Boilerplate handled fast so the design detail gets the attention.
Never used for
- Final logos or marks. Every mark that ships is drawn and corrected by hand, in vector, at full control.
- Strategy. Positioning comes from talking to you and understanding your market, not from a prompt.
- Passing off unfinished output. Nothing generated goes out as-is. Ever.
- Imitating a living artist or lifting another brand's identity.
- Replacing your feedback. The judgement calls are yours and mine, made in conversation.
More options at the first presentation — a real range of directions, not one concept dressed three ways.
Shorter timelines. Production that added a week now adds an afternoon. The craft doesn't shrink; the waiting does.
Better final craft. Hours saved on mechanical work go into kerning, curve correction, optical adjustment.
Clean ownership. Final artwork is original human-authored vector work that transfers to you without ambiguity.
A studio built on refusing the default.
Most design work looks like other design work. Same grid, same typeface, same stock photography, same safe blue. Unboxable exists because that is a waste of everyone's budget.
Every engagement starts with the question nobody asks first: what would make someone stop? Then the work is built backwards from that — identity, system, site, and every asset that carries it — until the whole thing holds together whether it's on a business card or a billboard.
Small studio, direct line. You talk to the person doing the work. No account layer, no handoff to a junior after the pitch.
Won't compromise on
- No templates, no marketplace themes, no recycled concepts from another client
- No design-by-committee — one decision maker, or the work dilutes to nothing
- No handing over flattened files and disappearing
- No pretending a logo is a brand strategy
- No AI output shipped without a human redrawing and finishing it
- No surprise invoices — scope changes get discussed before they get billed
Interrogate
Before anything is drawn: who you're actually talking to, what they already believe, and what everyone else in your category is doing wrong. The brief usually changes here.
Explore
Wide, fast, ugly-if-necessary. This is where AI earns its place — dozens of directions in the time a studio normally produces three, so strong ideas get found instead of settled for.
Craft
The chosen direction is built by hand. Curves corrected, spacing set optically, type drawn or tuned. This part doesn't get automated, and it's where the quality actually lives.
Systemise
One good logo isn't a brand. You get the rules, the ratios, the do-nots, and files in every format you'll plausibly need — so the work holds up long after handover.
Launch & support
Deployment, handover, and a real human on the other end when something needs changing six months later.
Project
Defined scope, fixed price, agreed timeline. The most common route — identity, a site, a packaging range.
Retainer
Ongoing capacity for teams generating work continuously. A set number of days a month, yours to direct.
Sprint
One intense week on a single problem. Concept exploration, a rebrand direction, or unblocking a stalled product.
Selected plates.
Meridian Studios
Full identity system · 2026
Kessler & Co.
Site design & build · 2025
Halcyon Roasters
Packaging range · 2025
Northbank Athletic
Rebrand & campaign · 2025
Verso Finance
Interface & design system · 2025
Fold Quarterly
Magazine design · 2024
Atelier Ruin
Logo & visual language · 2024
Solstice Festival
Campaign & collateral · 2024
Grove & Iron
E-commerce design · 2024
Plates shown are generated placeholders. Drop finished project images into assets/work/ and swap each canvas for an image — instructions are in the source of this sheet.
Source files
Vector, layered, editable. Yours to keep.
Full export set
Every format and size you'll realistically need.
Guidelines
Rules, ratios, spacing, misuse. Written to be followed.
Handover call
A walkthrough so your team can actually use it.
What I actually do.
Six disciplines, one studio, one person accountable for all of it. Most projects combine two or three. Pricing is quoted after a proper conversation — never from a template.
Brand identity
The whole visual apparatus: primary mark, secondary marks, colour system, typography, layout rules and tone. Built as a system rather than a picture, so it still works on a van, a t-shirt, or a 16px favicon three years from now.
Web design & build
Sites designed around what the content needs to do, then built to be fast. Considered motion instead of decoration, real accessibility instead of a badge, and a structure your content team can maintain.
UI & UX design
Product interfaces, dashboards, apps. Flows mapped before pixels get pushed, then a component library with every state accounted for — including the ugly ones nobody designs until QA finds them.
Packaging & print
Packaging, labels, editorial, signage, campaign collateral. Print is unforgiving — files go out press-ready with correct bleed, colour profiles and stock recommendations, and I'll talk to your printer directly if that's easier.
Art direction
The connective tissue. Campaign concepts, photography and illustration direction, and enough discipline to keep every asset speaking in the same voice across every channel.
AI-assisted production
Not a separate product — a method running through everything above. Broader exploration, faster iteration, cleaner asset prep, and a designer's judgement filtering every output before it gets near your brand. Full detail on Sheet 05.
What does it cost?
Entirely scope-dependent, and anyone quoting before understanding yours is guessing. Send a brief and you'll get a real number with a breakdown — not a range designed to be negotiated.
How long?
A focused identity project runs two to four weeks. Identity plus a site is usually five to eight. Rush work is possible and priced accordingly.
Do I own the files?
Yes. Full rights transfer on final payment, with source files — not just flattened exports. Nothing is held hostage.
How many revisions?
Enough to get it right. The interrogation stage means we're rarely far off by the first presentation. Scope creep is a different conversation, handled openly.
Start a project.
Tell me what you're building and roughly where your budget sits. You'll get a real reply from a person — scope, timeline and a number. No discovery call that's secretly a sales call.
- What the business actually does, in plain language
- Who you're trying to reach
- What exists already — logo, site, guidelines
- Your deadline, if there is one
- Two or three brands whose look you rate, and why
Payment is typically 50% to book the slot and start, 50% on final delivery. Larger projects split across milestones. Invoiced properly, no surprises.
This site, specified.
A studio that sells systems should be able to show its own. Everything below is the actual specification this page is drawn from — not a mock-up of one.
#06060AGround#0A0A10Panel#8E6C18Gold deep#D6A836Gold#F2CE66Gold high#EDEAE1InkArchivo 600
Display / -0.035em / 0.96 leading / uppercaseArchivo 600 — sheet titles
Heading / -0.015em / uppercaseIBM Plex Mono 400 — body, labels, annotation
Body 14 / 1.6 · annotation 11 / 1.7 · label 9–10 / 0.22em trackedGeometry
28px base grid, 5× major. Cube 260³. Net is 4 columns × 3 rows of full-viewport panels.
Motion
Fold and unfold on cubic-bezier(.16,1,.3,1). Net travel on (.76,0,.24,1). All of it disabled under prefers-reduced-motion.
Stack
Static HTML, one stylesheet, one script. No framework, no build step, no dependencies. Roughly 40 KB over the wire.
Navigation
Six cube faces map to six net cells. Arrow keys travel the net, Escape folds the box, the map is clickable.
Fallback
Flatten renders every sheet as a conventional scrolling document. Default on small screens and for reduced-motion visitors.
Plates
Placeholder artwork is generated per seed at runtime — deterministic, so a given plate looks the same on every load.
Unboxable Design · unboxabledesign.com · hello@unboxabledesign.com · © 2026. Drawing UD-2026, revision 03, issued 2026-08-04. All work shown remains the property of its respective client.